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For more than 35 years, the nielsen brand has stood for high-quality design and quality - made in Germany. Our product range includes picture frames, mountboard, picture hanging systems, as well as, mirrors, lighting, and home textiles. Our distinctive know-how, a great deal of care and attention to detail go into every single product. More than 300 employees work at our HQ in Rheda-Wiedenbrück, Germany. Together with our subsidiaries in England and France, almost 400 people carry the nielsen spirit. Together we set creative and qualitative standards worldwide. A high standard of quality and excellent service are our top priority.


>> We are nielsen - we stand for products that impress and make you feel good. <<



If you hold a picture frame from nielsen in your hands, you can tell from the weight and the processing of the frame that a lot of care, know-how and attention to detail has gone into it. The stability, the shine of the aluminium profile, the woody smell of the back wall and the coolness of the clear picture glass express durability. Thanks to its character traits, a nielsen picture frame triggers a good feeling and it is noticeable that this product will please for a long time. 


The nielsen brand was founded in 1971 in Townsend, USA, by Helmar Nielsen. Just ten years later, together with the German entrepreneur Rainer Mönchmeier from Rheda-Wiedenbrück (NRW, Germany), he laid the foundation for the German company. With the purchase of an aluminium press in 1984, the company started its own aluminium bar production. Thus, the basic requirements were created to produce aluminium strips of various profiles. We are now known as the market leader for the processing of aluminium in picture framing. Over the years, we have been able to transfer the experience and values ​​that we have gathered and developed since the creation of the nielsen brand to other product categories. So nowadays we are not only associated with aluminium picture frames, but a large variety of high-quality products. In accordance with our high quality standards, only the best properties are found in each product.


You can also be sure that our nielsen products have been manufactured under ethically and socially responsible conditions. In every respect we do our best to make our contribution to protecting people and the environment. We design our production processes to save energy and resources as much as possible. When purchasing materials, we pay attention to certifications such as the FSC® mark of responsible forestry (licence code FSC® C129470). 

Ask about our FSC® certified products and the OEKO-TEX® Standard 100 . When it comes to sustainability, we want to be as transparent as possible with you. If you have any queries we ask you to email We will then be happy to answer you as quickly and in detail as possible. 


In addition to the nielsen brand, other brands also belong to our company. The entire brand world offers a variety of great products for everything to do with living and furnishing. We hope you enjoy discovering and browsing. 

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